Τίτλος σε άλλη γλώσσα: Critical success factors for last-mile logistics: The case of e-commerce [Αγγλική] Ημερομηνία: 26-02-2022 [2022-02-26] Συγγραφέας: Samartzis, Evaggelos Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Εφοδιαστικής Αλυσίδας (ΔΕΑ) Περίληψη (Abstract): E-commerce has only gained in popularity and will continue blooming in the future. Thus, there should also be ways of improving e-commerce using current logistics. The last mile aspect of the distribution process is the most costly and time-consuming. Addressing the competitiveness of e-commerce in the wake of continually variable customer demands is among the most significant challenges facing th...

Τίτλος σε άλλη γλώσσα: Η στρατηγική των πωλήσεων μέσω ίντερνετ στον τομέα της λιανικής μόδας [Αγγλική] Ημερομηνία: 05-09-2015 [2015-09-05] Συγγραφέας: ΚΑΡΡΑΣ, ΙΑΚΩΒΟΣ Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): What is the best online strategy for a retail fashion brand? The main benefits for a retail fashion brand to own their ecommerce website and sell directly to consumers are: a. they can control their brand and build it, b. build a stronger connection with consumer, c. have higher profit margins. As for selling through online retailers, research showed this omni-channel approach is required beca...