Τίτλος σε άλλη γλώσσα: Online consumer behaviour in Greece [Αγγλική] Ημερομηνία: 08-09-2019 [2019-09-08] Συγγραφέας: Stamoulis, Ioannis Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): Using computer and internet technology, companies were allowed to transact business online, changing the way people buy, sell and interact in a business environment. Web storefronts replace or complement traditional physical stores, achieving this way reduced costs for both sellers and consumers, while giving the companies the opportunity to expand their market and gain the competitive advantage o...