Τίτλος σε άλλη γλώσσα: Customer Experience: Critical factors impacting on customer loyalty [Αγγλική] Ημερομηνία: 10-2016 [2016-10] Συγγραφέας: ΠΑΝΙΔΟΥ, ΝΙΚΟΛΙΝΑ Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): The international recession, the volatile and competitive environment, the commercialization and saturation, have led businesses to adopt new methods of attracting and servicing customers. At the same time, because of their lower purchasing power, customers have become more skeptical and demanding, so just a good product is not always enough. Creating positive experiences and being emotionally con...