Ημερομηνία: 11-09-2022 [2022-09-11] Συγγραφέας: TSEKOURA, AIKATERINI Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): This research examines the role of consumer interaction, consumer engagement, consumer perceptions, age, and gender in booking intention. The researcher developed a multiple regression model. The research questions, that were developed, to give the targeted direction of the research, are how consumer interaction, consumer engagement, consumer perception as well as age and gender influence booking ...