Τίτλος σε άλλη γλώσσα: Successful marketing strategies for small businesses: A study on clothing retail sector in Greece [Αγγλική] Ημερομηνία: 12-09-2021 [2021-09-12] Συγγραφέας: Κόζη, Ελένη Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): In 21st century, the retail clothing industry has come across to some new difficulties due to the rise of fast fashion companies and the improved online experience that customers enjoy while doing online shopping. On the other hand, researches have taught us that SMEs can use marketing practices to their advantage and evolve their overall organizational functions and strategic thinking as well as ...