Ημερομηνία: 25-2-2024 Συγγραφέας: ΑΝΤΩΝΙΟΣ ΣΑΡΙΔΑΚΗΣ Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Innovation Management and Entrepreneurship (IME) Περίληψη (Abstract): This study aims to present the stage-gate system, a linear project model, in the development of a sustainable hotel by giving emphasis on the stage of building the business case and the Voice-of-Customer.  The impact of environmentally friendly attributes was examined by collecting information through an online questionnaire. Conjoint analysis and  MANOVA were conducted to test the resea...