Τίτλος σε άλλη γλώσσα: Επιχειρηματικό Πλάνο Ευ Ζην: Μία Κοινωνική Λέσχη Υπηρελίκων [Ελληνική] Ημερομηνία: 7-3-2026 Συγγραφέας: ΣΩΤΗΡΙΑ-ΜΑΡΙΑ ΔΑΣΚΑΛΑΚΗ Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Innovation Management and Entrepreneurship (IME) Περίληψη (Abstract): The paper examines the conception, design, and implementation of a startegic business planfor a social club for retirees and elders in Rhodes island Greece. Even though the percentageof elderly people is increasing, the market and entrepreneurs tend to overlook this importantmarket segment who also wants their desires pleased and are willing to pay for it. Thebusinessmen think that elders live out...