Ημερομηνία: 10-09-2022 [2022-09-10] Συγγραφέας: Κούτουλα, Κυριακή Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): Social media have come to be one of the most important drivers of traffic, engagement and turnover of each business whether it is focused online or offline. Social media networks have been around the corner for the last 20 years and each year proves them to have an even more impact in our daily lives and the way we interact with others and perceive social issues. The term ‘Social Media Engageme...