Τίτλος σε άλλη γλώσσα: Χρηματοοικονομική ανάλυση του κλάδου των τηλεπικοινωνιών: η περίπτωση του Οργανισμού Τηλεπικοινωνιών Ελλάδος (ΟΤΕ). [Αγγλική] Ημερομηνία: 09-07-2018 [2018-07-09] Συγγραφέας: Μερτζάνη, Χρυσούλα Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): The Telecommunications sector is one of the most important and active sectors at local country and European level. Along with the market liberalization from the state monopoly model the telecommunications sector has been confronted many changes due to technological evolution and the relevant changes occurred to its customers’ needs and all these under the pressure of the global financial crisis. Y...

Τίτλος σε άλλη γλώσσα: Studying the importance of Customer Relationship Management in telecommunications sector in Greece. A case study for OTE S.A. (Hellenic Telecommunications Organization) [Αγγλική] Ημερομηνία: 10-2016 [2016-10] Συγγραφέας: ΜΠΕΚΡΗ, ΘΕΟΦΑΝΗ Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): Telecommunication has been during the last decade one of the fastest growing sectors across globe with fierce competition. Today, however, the competition has become even more intense due to the power the customers have gain through the use of Internet and Social Media. Moreover, just having the best products/services or the cheaper ones is not enough in order to be a successful company. One of th...