Ημερομηνία: 07-09-2019 [2019-09-07] Συγγραφέας: Anthopoulos, Paraskevas Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): Direct-to-consumer advertisement (DTCA or DTC) is a fast-growing form of marketing on patients despite the fact that is being legal with specific regulations and in specific countries. Medical and pharmaceutical product companies, are trying to promote their products on patients and not only to health care professionals while patients, are trying by their side to gather information about their dis...