Τίτλος σε άλλη γλώσσα: Consumers’ response to online businesses’ drifting towards the subscription business model [Αγγλική] Ημερομηνία: 11-09-2022 [2022-09-11] Συγγραφέας: Dimitriadis, Socrates Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): Advertising has been the dominant business model for online businesses since the invention of the world wide web. Over the past decade, though, online firms that have relied predominantly on advertising, face numerous challenges, and many of them, especially the large publishers, find it increasingly hard to sustain their business solely on advertising revenue. The main contender at this point see...