Τίτλος σε άλλη γλώσσα: Consumer behavior towards generic medicine in the Greek market [Αγγλική] Ημερομηνία: 2016 [2016] Συγγραφέας: ΑΛΕΞΑΝΔΡΑΤΟΣ, ΑΛΕΞΑΝΔΡΟΣ Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): A generic medicine is defined as a drug comparable to a brand-listed drug in quality/efficiency/intended use. The introduction of generics in national healthcare systems is an effective way to control pharmaceutical expenses. The present study intents to record the behavior of Greek consumers towards generics, through the use of questionnaires and statistical analysis. Results depict an improv...