Τίτλος σε άλλη γλώσσα: Ηλεκτρονικές πωλήσεις των fast-fashion επωνυμιών εν μέσω πανδημίας του COVID-19 [Ελληνική] Ημερομηνία: 09-09-2023 Συγγραφέας: ΝΤΕΝΙΣΑ ΤΣΟΚΟΥ Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): The main objective of the dissertation is to monitor and examine the consumption patterns of Greek shoppers concerning the online shopping of fast fashion brands. The study will focus on the economic impact of the health crisis of Covid-19, aiming to understand how their purchasing behavior is shaped and influenced.The burst of COVID-19 and the following economic crisis led the government to impos...