Τίτλος σε άλλη γλώσσα: Hellenic Winery: The prospects for growth through new management and marketing strategies and the potential for penetration into international markets. The case of ‘Ktima Gerovassiliou Winery’ as a typical example of the new era. [Αγγλική] Ημερομηνία: 07-09-2019 [2019-09-07] Συγγραφέας: Γεωργακούδης, Ιωάννης Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): Some Hellenic wineries have succeeded, after a concerted effort during the last decade, to create quality products and the infrastructure to gain recognition of international markets. They set aside the traditionally cheap wine which was offered for decades, and they have focused on quality wine that highlights the particular characteristics and varieties of the Greek land. They are constantly awa...