Ημερομηνία: 19-05-2024 Συγγραφέας: ΣΟΦΙΑ ΔΗΜΗΤΡΙΑΔΟΥ Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): In recent years, digital platforms such as Uber, Booking, Airbnb, and many more have gained much popularity and completely revolutionized the way that whole industries work. Most of these highly disruptive companies started their journey as startups that entered the market with a digital platform. What to this day remains less clear is how such a disruption, often with much less resources compared...