Τίτλος σε άλλη γλώσσα: Customer brand loyalty-Factors affecting consumer's behavior [Αγγλική] Ημερομηνία: 10-2016 [2016-10] Συγγραφέας: ΚΟΝΣΟΛΑΚΗ, ΓΕΩΡΓΙΑ Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): The aim of this study is to show how the brand and the branding activities affect the attitude and behavior of customers towards cable/pay-tv products. In the first part of this dissertation, the levels and stages of customers’ loyalty to the brand are presented and it is outlined the importance of CRM strategy. In the second part, factors have been shown to affect customer loyalty to a brand an...