Τίτλος σε άλλη γλώσσα: Communications mix strategies of retail electronics companies [Αγγλική] Ημερομηνία: 03-09-2017 [2017-09-03] Συγγραφέας: Κάββαλος, Ιωάννης Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): The technology sector as well as the products which compose it are near us and affect every aspect of our daily lives. The ongoing evolution of products, along with the increasing demand for new consumer electronics create a highly interesting market. Companies which operate in this field, whether they are producers or sellers, are fighting to prevail over their competitors, using a series of acti...