Τίτλος σε άλλη γλώσσα: Customer experience for retail. How Retail Business should adapt to a technologically advanced future [Αγγλική] Ημερομηνία: 10-09-2022 [2022-09-10] Συγγραφέας: Manola, Pinelopi Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): In the post-COVID-19 era, the various economic lockdowns and subsequent re-openings have altered customer behavior as we know it. Retail companies need to adapt to this ever-changing market environment due to new technology solutions and the sustained adoption of online world. The fast-emerging segment of “hybrid” customers, who have undergone massive lifestyle changes during the pandemic expect p...