Τίτλος σε άλλη γλώσσα: Marketing and targeting strategies in telecommunication sector: The case of Cisco [Αγγλική] Ημερομηνία: 12-09-2021 [2021-09-12] Συγγραφέας: GALOUNI, VASSILIKI Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): This paper is concerned with the Cisco Systems company, a giant – business of the telecommunications and networking industry. This company is mainly known for its high innovativeness, the fact that it is a market leader and from the fact that it offers solutions with products and services, solving networking issues. In particular, we will conduct a marketing analysis, by analyzing the marketin...