Τίτλος σε άλλη γλώσσα: Innovation. How innovative technologies kai practices can affect a company profits and create a brand name. [Αγγλική] Ημερομηνία: 06-09-2020 [2020-09-06] Συγγραφέας: Προκου, Ελλη Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): The current paper seeks to underline the importance of innovation for the enterprises and to explain how adopting a culture of innovation can have a huge impact on the success of any business. Since the highly competitive global market is a fact, enterprises must work extremely hard in order to survive and, not only, but also to be profitable and/or to grow. One of the most important ways to do so...