Ημερομηνία: 30-6-2026 Συγγραφέας: ΑΛΕΞΑΝΔΡΟΣ ΜΑΡΚΟΥ Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): As environmental concerns gain prominence worldwide, understanding eco-friendlyconsumer behavior has become vital for businesses and policymakers. In Greece, acountry with increasing exposure to climate-related challenges, many consumersexpress a willingness to support sustainable products and practices. This dissertationaims to investigate the actual purchasing behavior of Greek consumers in rela...