Τίτλος σε άλλη γλώσσα: The Rise of Green Business: Corporate Environmental Responsibility, Green Strategy and Green Marketing. [Αγγλική] Ημερομηνία: 17-05-2020 [2020-05-17] Συγγραφέας: Petraki, Eftychia Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): Environmental conservation has always been a concern in the business world, but lately there has been a wider effort to deal with this issue. Corporate environmental responsibility is of utmost importance and organizations introduce green saving actions to minimize their negative impact on the environment. Green actions are considered a corporate and social duty. Organizations scrutinize all proc...