Τίτλος σε άλλη γλώσσα: Προστασία και Χρηματοοικονομική Αποτίμηση Εμπορικών Σημάτων [Αγγλική] Ημερομηνία: 06-09-2015 [2015-09-06] Συγγραφέας: ΑΝΑΓΝΩΣΤΟΠΟΥΛΟΥ, ΜΑΡΓΑΡΙΤΑ Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): The economic reality imposes the development of various legal areas, as that of the Trademark Law. Companies have recognized the importance of brand names as an asset and its effect on the financial statements. Brands are hard to measure and are being computed slightly different in every company. The main objectives of this thesis is to explore to what extent brands are being legally protected und...