Τίτλος σε άλλη γλώσσα: The Battle of Football Brands: A comparison among the branding strategies of the top football clubs and football leagues in Europe. [Αγγλική] Ημερομηνία: 02-09-2017 [2017-09-02] Συγγραφέας: Δουβλαντώνης, Γεώργιος Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): Nowadays, a football league, a football club and even a professional football player have a brand value of their own. In this thesis, using the related literature and researches, it is attempted to define what the brand of a sports entity means, what it constitutes of, determine the best way to measure its value and examine which are the most valuable brands among football leagues and football clu...