Τίτλος σε άλλη γλώσσα: New product development in the high-tech industry: The Prosumer model How digital co-creation platforms can facilitate innovation in the high-tech & telecommunications sector [Αγγλική] Ημερομηνία: 08-09-2019 [2019-09-08] Συγγραφέας: Voulgaris, Marinos Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): The ever-changing economic climate along with the ongoing globalization put pressure on companies’ innovative capability. Firms are obliged to cope with a difficult and unprecedented challenge: The world is changing much faster than them. In every industry, without exception, it is observed the phenomenon of firms being overtaken by an accelerating pace of change showing no signs of letting up any...