Τίτλος σε άλλη γλώσσα: “VEZYROGLOU FARM AND ITS BABY LEAVES. SPECIFYING CONSUMERS' PREFERENCES WHEN DEVELOPING A NEW PRODUCT” [Αγγλική] Ημερομηνία: 07-2020 [2020-07] Συγγραφέας: AVRAMOVA-ASTERI, ILIANA Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): The worldwide agricultural sector is very important for a country’s development and economic welfare. Although the overall performance of the agricultural industry is quite strong, there are challenges like growing competitiveness and changes in consumers’ preferences. To cope with these challenges companies need to create a sustainable competitive advantage, developing value added innovative prod...