Ημερομηνία: 07-09-2019 [2019-09-07] Συγγραφέας: MARAKAS, STYLIANOS Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): This dissertation is attempting an in depth economic analysis on Infant Milk and the different factors external and internal that affect the shoppers choice. Despite the vast number of white papers analyzing the impact of Infant milk powder on human health and the recent melamine scandal that happened in China, sales of Infant Milk formula keep growing, while studies show breast feeding is not inc...