Τίτλος σε άλλη γλώσσα: Exploring factors that influence the preference for purchasing innovative versus generic drugs in Athens [Αγγλική] Ημερομηνία: 12-09-2021 [2021-09-12] Συγγραφέας: Παναγιωτοπούλου, Χριστίνα Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): The last decades, the pharmaceutical sector is developing at a very quick pace. There are multiple companies that produce either innovative medicine, generic medicine or both of them. As far as medicine consumption is concerned, the impact of the last wave of the worldwide financial crisis has led to a shift towards generic drugs due to their reduced price. Studies have shown that oriniginal and g...