Τίτλος σε άλλη γλώσσα: Social Marketing in Greece: Trends, Approaches and Strategies [Αγγλική] Ημερομηνία: 07-09-2019 [2019-09-07] Συγγραφέας: Trivola, Athina Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): The purpose of this dissertation is to study social marketing in Greece, and especially the way that social marketing programs are formulated and applied. Social marketing is a contemporary topic and there is ground for a systematic scientific review of its development in Greece in conjunction with particularities such as the recent economic and social crisis. Thus, it is important to analyze the...