Ημερομηνία: 09-09-2018 [2018-09-09] Συγγραφέας: Kourtidou, Michaela Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): Background: Marketing science is increasingly investing more sources and knowledge on the social media aspect. The most active generation of social media is now in the age of most active consuming. Companies are turning to these consumers and towards the development of marketing tools adapted to electronic means that affect their consumers’ behavior. Aim & Objectives: The purpose of this study is...