Τίτλος σε άλλη γλώσσα: How sponsorships and donations affect the image of banks in Greece [Αγγλική] Ημερομηνία: 08-09-2019 [2019-09-08] Συγγραφέας: ΜΙΧΑΗΛΙΔΗΣ, ΘΕΟΔΩΡΟΣ Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): This dissertation attempts to identify if, how and to what extent sponsorships and donations affect the image of Banks in Greece. The purpose of that research is to explore if these actions, that were adopted by the management of many companies, have a positive effect in the image of Greek Banks. The particular case of Banks in Greece was chosen because of their injured image in the Greek socie...