Ημερομηνία: 12-09-2026 Συγγραφέας: ΓΕΩΡΓΙΟΣ ΚΑΡΠΑΤΣΗΣ Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): This dissertation examines how digital wallets influence consumer spending behavior in Greece, with a focus on the psychological mechanisms that may explain this relationship. Although digital wallet use has grown rapidly, most prior research has focused on why consumers adopt these tools rather than how they shape spending once in use. Evidence from Greece also remains limited. The study focuses ...