Τίτλος σε άλλη γλώσσα: CONSUMER ATTITUDES TOWARDS ONLINE PROMOTIONAL VIDEO [Αγγλική] Ημερομηνία: 03-09-2017 [2017-09-03] Συγγραφέας: ΚΑΒΑΡΝΟΥ, ΡΕΝΑ Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): Social media transformed the ways in which people communicate. Individuals exploit a variety of web sites to get access on product reviews, and take feedback about a variety of brands exist in the market. Users adopt social media content and prefer it than the respective content of producers of consumer goods and services, as social media present a customized user created content (UCC), where they...