Τίτλος σε άλλη γλώσσα: Safety as a factor that influences the adoption and expansion of new technologies [Αγγλική] Ημερομηνία: 08-09-2019 [2019-09-08] Συγγραφέας: Μαρκόπουλος, Πέτρος Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): This dissertation examines the factor of safety and the influence it can have on a consumer when buying or using a new technological product. Safety has changed over the years and has become more and more difficult to evaluate and understand. This fact, together with the innate fear of everything new and unknown, affects the purchasing decision. We study the consumer behavior at the point of makin...