Τίτλος σε άλλη γλώσσα: The use of the Social Media as a marketing tool for Startups -The Greek case [Αγγλική] Ημερομηνία: 10-2016 [2016-10] Συγγραφέας: ΔΟΥΛΗΓΕΡΗΣ, ΓΕΩΡΓΙΟΣ Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): The remarkable growth of social media and the internet affects the way of thinking about marketing. The latter is one of the key success factors for a firm to survive. The above statements lead us to examine the role of social media as a marketing tool. Furthermore, our primary interest for the startups steer our attention to this object. Hence, this dissertation has a dual aim. First, we tried ...