Τίτλος σε άλλη γλώσσα: A study on how the sentiment of product descriptions may affect customer behaviour, using Sentiment Analysis methods. [Αγγλική] Ημερομηνία: 26-09-2020 [2020-09-26] Συγγραφέας: Τερέζη, Χρυσάφη Σχολή: Σχολή Θετικών Επιστημών και Τεχνολογίας Τμήμα: Μεταπτυχιακή Εξειδίκευση στα Πληροφοριακά Συστήματα (ΠΛΣ) Περίληψη (Abstract): The massive increase in internet usage leads to a more digitalised world. E-commerce possesses a leading role in the retail business, as it provides the opportunity to the customers to make purchases from the comfort of their homes. A significant amount of effort is being dedicated to optimising product listing in e-commerce websites. The competition grows since modern people are exposed to many m...