Τίτλος σε άλλη γλώσσα: Digital Marketing and comparative analysis between inbound and outbound tactics of marketing. [Αγγλική] Ημερομηνία: 12-09-2021 [2021-09-12] Συγγραφέας: Δρεμούσης, Παντελής Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): The aim of this dissertation is to present the fundamental principles of marketing and digital marketing. As the Internet has played a revolutionary role in consumer and supplier communication and as a large percentage of Digital Marketing takes place, the most common digital marketing techniques and how they help marketers achieve their goals will be presented. There will be an extensive report o...