Τίτλος σε άλλη γλώσσα: Strategic Management and Marketing of a Public Organization: The case study of EFKA [Αγγλική] Ημερομηνία: 12-05-2019 [2019-05-12] Συγγραφέας: STAVROPOULOU, KONSTANTINA Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): The present Dissertation, through the examination of international literature, aspires to give prominence to the strategic management and marketing tools and processes and their implementation in public sector organizations and more specifically in the Single Agency for Social Insurance EFKA. All organizations – regardless of whether they are private or public – must be driven by strategic plans...