Ημερομηνία: 10-09-2022 [2022-09-10] Συγγραφέας: Κούτουλα, Κυριακή Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): Social media have come to be one of the most important drivers of traffic, engagement and turnover of each business whether it is focused online or offline. Social media networks have been around the corner for the last 20 years and each year proves them to have an even more impact in our daily lives and the way we interact with others and perceive social issues. The term ‘Social Media Engageme...

Τίτλος σε άλλη γλώσσα: Economic and non-economic practices adopted by pharmaceutical companies in Greece (domestic and multinational) in order to get through the economic austerity of the last decade [Αγγλική] Ημερομηνία: 06-09-2020 [2020-09-06] Συγγραφέας: Σίδερης, Αριστοτέλης Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): Undoubtedly, the global financial crisis of 2008 had an impact on all economic and business activities internationally. Many companies around the world because of this difficult time have been unable to meet their obligations and have stopped their activities, due to lack of liquidity. This dissertation will focus on the effects and consequences of the crisis on the pharmaceutical industry, the p...