Τίτλος σε άλλη γλώσσα: Seeking Growth Opportunities Abroad: The case of FREZYDERM [Αγγλική] Ημερομηνία: 08-09-2019 [2019-09-08] Συγγραφέας: ΤΖΟΥΒΑΛΑ, ΓΕΩΡΓΙΑ ΕΛΕΝΗ Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): Greek economic crisis has created a difficult environment for almost all manufacturing firms in Greece. Pharmaceutical and cosmetic sector has not been untouched. Manufacturing companies in order to adjust to the new situation have remodeled their strategy investing on extroversion and export activity. Under the present dissertation a breakdown of the healthcare sector is being introduced. The...