Τίτλος σε άλλη γλώσσα: The impact of customer service - and consequently customer experience - in company's KPI's [Αγγλική] Ημερομηνία: 09-2016 [2016-09] Συγγραφέας: ΚΑΠΕΛΛΟΣ, ΑΛΕΞΑΝΔΡΟΣ Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): The purpose of this dissertation is an approach, in a theoretical and practical level, of the impact that, the added value by an efficient customer service, can exercise to the financial performance figures of a business. The study is divided into seven chapters, each of which discusses a different category of the subject. Starting with the analysis of customer concept and service, reference...