Τίτλος σε άλλη γλώσσα: Premium Brand Revenue Strategies in the Automotive Industry [Αγγλική] Ημερομηνία: 01-06-2016 [2016-06-01] Συγγραφέας: ΜΑΡΤΙΝΟΣ, ΝΙΚΟΛΑΟΣ Σχολή: Σχολή Κοινωνικών Επιστημών Τμήμα: Διοίκηση Επιχειρήσεων (MBA) Περίληψη (Abstract): The premium automotive “Βrand Ζ" has grown rapidly in Greece the last 5 years, from a mere 0.7% in 2010 to 2.8% in 2015, amidst a severe crisis in the Greek automotive sector. Much of the brand's success has been based on a small diesel engine that is discontinued and will not be replaced soon, which causes a huge business issue for the brand in Greece. The brand's sales are expected to fall by ar...