Language for Innovation or Innovation in Language? Theoretical Foundations through Emerging Media and Tools and the Role of the User in the Conceptualization and Refinement of Prompt Engineering

  1. MSc thesis
  2. ΚΥΡΙΑΚΗ ΒΕΛΙΚΗ
  3. Innovation Management and Entrepreneurship (IME)
  4. 07 Μαρτίου 2026
  5. Αγγλικά
  6. 114
  7. Katerinakis Theodoros
  8. Large Language Models (LLMs), Communication Models, Innovation Discourse/Linguistics, Prompt Engineering, AI-mediated Communication, Hook, Close reading
  9. Innovation Management and Entrepreneurship (IME)
  10. 2
  11. 4
  12. 82
    • In the current digital era, the relationship between language and innovation has evolved in new dimensions with the advent of advanced algorithms in deep learning, specifically Large Language Models (LLMs). This study aims to investigate the dynamics between language and innovation, such as how rhetorical and linguistic structures shape innovation narratives, and how innovation affects and differentiates the language itself. Innovation is explored within technological, economic, or strategic frameworks based on an entrepreneurial book on real-life innovation officers; its linguistic and rhetorical dimensions remain under-theorized. This research develops a theoretical foundation between communication theory, rhetoric, cognitive linguistics, and digital storytelling to analyze how language acts as both a medium and a product of innovation. The thesis examines the role of LLMs, such as GPT, in reshaping communicative practices, meaning-making, and problem-solving strategies. Other than that, the study examines prompt engineering as a core practice in human and AI interaction, analyzing how the prompts shape the language output and the cognitive framing as well. From a methodological perspective, methodology combines a design that is based on AI- generated text and visual outputs, which, through comparative analysis and close reading, examine how innovative meaning is made up through diverse prompts, perspectives such as business and academic, and LLMs. The dialogue is based on the Krasadakis book for “Chief Innovation Officers” with an experiment. Furthermore, engageσ with classical and contemporary theories, such as Aristotle’s rhetorical triad, Toulmin’s argumentation model, Shannon and Weaver’s communication model, and McLuhan’s media theory. The findings of these investigations aim to provide theoretical insights and practical tools for educators, AI developers, and communication strategists. Finally, the current research contributes to a deeper understanding of how language and innovation are changing and offers a framework for leveraging linguistic tools with a new perspective on LLMs in a future problem-solving environment. Various dialogic schemes are provided to apply prompt engineering practices. The theoretical combination offers new insights into how language is a driver and the medium of innovation, even in entrepreneurial environments.
  14. Hellenic Open University
  15. Attribution-NonCommercial-NoDerivatives 4.0 Διεθνές