Strategic Management and Total Quality Management Case Study of Mondelez International

  1. MSc thesis
  2. ΝΙΚΟΛΕΤΑ ΤΣΟΡΒΑ
  3. Διοίκηση Επιχειρήσεων (MBA)
  4. 07 Σεπτεμβρίου 2024
  5. Αγγλικά
  6. 99
  7. Γεράσιμος Κοντός
  8. Γεράσιμος Κοντός | Παπαδόπουλος Γεώργιος | Αθανάσιος Μιχιώτης
  9. strategic management
  10. MBA61
  11. 5
  12. 8
  13. 40
    • This dissertation delves into the realm of business strategy, with a specific focus on the unique implementation of total quality and its combined approach with management strategy in the renowned company 'Pavlidis,' a prominent player in the chocolate and food market industry. The dissertation is structured into two distinct parts:

      The initial segment of this dissertation is dedicated to a comprehensive theoretical analysis of business strategy, particularly after the introduction of total quality. It not only dissects the fundamental principles and concepts of total quality but also elucidates their practical implications when integrated with the management strategy. Furthermore, it showcases the primary strategic approaches companies adopt in the context of total quality, emphasizing their potential integration into corporate policy and objectives.

      The second part of this dissertation is dedicated to the practical application of the theoretical approaches discussed earlier. This is achieved through a comprehensive case study of the company 'Pavlidis.' The section begins with a detailed description of the data collection methods, including questionnaires and employee interviews. It then proceeds to present and analyze the actual practices implemented in the company, along with its management strategy and total quality. The findings are critically evaluated, with a specific focus on the benefits and challenges encountered by the company in its journey toward implementing total quality and strategic management.

      This dissertation provides an in-depth analysis of Pavlidis's corporate strategy and approach to total quality, offering valuable suggestions for possible improvements and development prospects.

  14. Hellenic Open University
  15. Attribution-NonCommercial-NoDerivatives 4.0 Διεθνές