Η επικοινωνιακή και οικονομική πολιτική ενός πολιτιστικού οργανισμού αποτελούν απαραίτητα εργαλεία για τη βιωσιμότητα και την προώθησή του στο σύγχρονο ανταγωνιστικό περιβάλλον του ψηφιακού μετασχηματισμού.

Το Αρχαιολογικό Μουσείο της Ήλιδας είναι αρχιτεκτονικά ένα θαυμάσιο, εργοδυναμικό κτήριο, στο οποίο φυλάσσονται αρχαιολογικά ευρήματα ανεκτίμητης πολιτιστικής αξίας από την περιοχή. Ωστόσο, σύμφωνα με τα ευρήματα της εργασίας τόσο η επικοινωνιακή, όσο και η οικονομική πολιτική του Μουσείου βρίσκονται σε χαμηλό και αναποτελεσματικό επίπεδο, με αποτέλεσμα το Μουσείο να είναι εν πολλοίς άγνωστο στο ευρύ κοινό σε πανελλήνιο και διεθνές επίπεδο και παράλληλα αναχρονιστικό, σε επίπεδο τρόπου ανάδειξης των εκθεμάτων του.

Η παρούσα εργασία επιχειρεί να παρουσιάσει ολοκληρωμένες προτάσεις επικοινωνιακής και οικονομικής πολιτικής σε πραγματικό και ψηφιακό περιβάλλον, οι οποίες μπορούν να βοηθήσουν το Μουσείο της Ήλιδας στη βελτίωση και την προώθηση των πολιτιστικών υπηρεσιών και προϊόντων του.

Όσον αφορά την οικονομική πολιτική, η εργασία προτείνει ως εναλλακτικές μορφές χρηματοδότησης, τη χορηγία, τη εκμίσθωση του εστιατορίου – καφέ του Μουσείου που δεν λειτουργεί και το Crowdfunding, δηλαδή τη μορφή διαδικτυακής χρηματοδότησης, η οποία πραγματοποιείται μέσω μιας ηλεκτρονικής πλατφόρμας. Η πλατφόρμα αυτή είναι ανοικτή σε όλους όσους θέλουν να ενισχύσουν οικονομικά έναν πολιτιστικό οργανισμό. Είναι ένα είδος «πολιτιστικού εράνου», τα χρήματα του οποίου πηγαίνουν στον πολιτιστικό οργανισμό για να καλύψει ορισμένες ανάγκες του. Το crowdfunding, αν και έχει ενεργοποιηθεί μέσω του προγράμματος My Kαssopi του Σωματείου Διάζωμα για όλα τα αρχαία θέατρα της χώρας, ακόμη δεν αποτελεί ενεργό τρόπο χρηματοδότησης, καθώς για το θέατρο της Ήλιδας που βρίσκεται πλησίον του Μουσείου δεν έχει κανένα αποτέλεσμα.

The communication and financial policy of a cultural organization are essential tools for its sustainability and promotion in the modern competitive environment of digital transformation. The Archaeological Museum of Ilida is a wonderful, ergodynamic building, which houses archaeological finds of inestimable cultural value from the region. However, both the communication and the financial policy of the Museum are at a low and ineffective level. Therefore the Museum is largely unknown to the public, both in Greece and abroad. Moreover, concerning the way of exhibiting its artifacts, the Museum is old-fashioned.

This essay attempts to present integrated communication and financial policy proposals in a real and digital environment, which can help the Museum of Ilida in improving and promoting its cultural services and products.

As far as financial policy is concerned, the paper proposes as alternative forms of financing, sponsorship, the lease of the Museum's restaurant-café that is not open and Crowdfunding, i.e. the form of online financing, which is carried out through an internet platform. This platform is open to everyone who wants to financially support a cultural organization. It is a kind of "cultural fund", the money of which goes to the cultural organization in order to cover certain needs. Although Crowdfunding has been activated through My Kαssopi program of the Diazoma Association, for all the ancient theaters of the country, is not yet an active way of financing, as it has no result for the theater of Ilida, which is located near the Museum.

The communication and financial policy of a cultural organization are essential tools for its sustainability and promotion in the modern competitive environment of digital transformation. The Archaeological Museum of Ilida is a wonderful, ergodynamic building, which houses archaeological finds of inestimable cultural value from the region. However, both the communication and the financial policy of the Museum are at a low and ineffective level. Therefore the Museum is largely unknown to the public, both in Greece and abroad. Moreover, concerning the way of exhibiting its artifacts, the Museum is old-fashioned.

This essay attempts to present integrated communication and financial policy proposals in a real and digital environment, which can help the Museum of Ilida in improving and promoting its cultural services and products.

As far as financial policy is concerned, the paper proposes as alternative forms of financing, sponsorship, the lease of the Museum's restaurant-café that is not open and Crowdfunding, i.e. the form of online financing, which is carried out through an internet platform. This platform is open to everyone who wants to financially support a cultural organization. It is a kind of "cultural fund", the money of which goes to the cultural organization in order to cover certain needs. Although Crowdfunding has been activated through My Kαssopi program of the Diazoma Association, for all the ancient theaters of the country, is not yet an active way of financing, as it has no result for the theater of Ilida, which is located near the Museum.

The communication and financial policy of a cultural organization are essential tools for its sustainability and promotion in the modern competitive environment of digital transformation. The Archaeological Museum of Ilida is a wonderful, ergodynamic building, which houses archaeological finds of inestimable cultural value from the region. However, both the communication and the financial policy of the Museum are at a low and ineffective level. Therefore the Museum is largely unknown to the public, both in Greece and abroad. Moreover, concerning the way of exhibiting its artifacts, the Museum is old-fashioned.

This essay attempts to present integrated communication and financial policy proposals in a real and digital environment, which can help the Museum of Ilida in improving and promoting its cultural services and products.

As far as financial policy is concerned, the paper proposes as alternative forms of financing, sponsorship, the lease of the Museum's restaurant-café that is not open and Crowdfunding, i.e. the form of online financing, which is carried out through an internet platform. This platform is open to everyone who wants to financially support a cultural organization. It is a kind of "cultural fund", the money of which goes to the cultural organization in order to cover certain needs. Although Crowdfunding has been activated through My Kαssopi program of the Diazoma Association, for all the ancient theaters of the country, is not yet an active way of financing, as it has no result for the theater of Ilida, which is located near the Museum.

The communication and financial policy of a cultural organization are essential tools for its sustainability and promotion in the modern competitive environment of digital transformation. The Archaeological Museum of Ilida is a wonderful, ergodynamic building, which houses archaeological finds of inestimable cultural value from the region. However, both the communication and the financial policy of the Museum are at a low and ineffective level. Therefore the Museum is largely unknown to the public, both in Greece and abroad. Moreover, concerning the way of exhibiting its artifacts, the Museum is old-fashioned.

This essay attempts to present integrated communication and financial policy proposals in a real and digital environment, which can help the Museum of Ilida in improving and promoting its cultural services and products.

As far as financial policy is concerned, the paper proposes as alternative forms of financing, sponsorship, the lease of the Museum's restaurant-café that is not open and Crowdfunding, i.e. the form of online financing, which is carried out through an internet platform. This platform is open to everyone who wants to financially support a cultural organization. It is a kind of "cultural fund", the money of which goes to the cultural organization in order to cover certain needs. Although Crowdfunding has been activated through My Kαssopi program of the Diazoma Association, for all the ancient theaters of the country, is not yet an active way of financing, as it has no result for the theater of Ilida, which is located near the Museum.

The communication and financial policy of a cultural organization are essential tools for its sustainability and promotion in the modern competitive environment of digital transformation. The Archaeological Museum of Ilida is a wonderful, ergodynamic building, which houses archaeological finds of inestimable cultural value from the region. However, both the communication and the financial policy of the Museum are at a low and ineffective level. Therefore the Museum is largely unknown to the public, both in Greece and abroad. Moreover, concerning the way of exhibiting its artifacts, the Museum is old-fashioned.

This essay attempts to present integrated communication and financial policy proposals in a real and digital environment, which can help the Museum of Ilida in improving and promoting its cultural services and products.

As far as financial policy is concerned, the paper proposes as alternative forms of financing, sponsorship, the lease of the Museum's restaurant-café that is not open and Crowdfunding, i.e. the form of online financing, which is carried out through an internet platform. This platform is open to everyone who wants to financially support a cultural organization. It is a kind of "cultural fund", the money of which goes to the cultural organization in order to cover certain needs. Although Crowdfunding has been activated through My Kαssopi program of the Diazoma Association, for all the ancient theaters of the country, is not yet an active way of financing, as it has no result for the theater of Ilida, which is located near the Museum.

The communication and financial policy of a cultural organization are essential tools for its sustainability and promotion in the modern competitive environment of digital transformation. The Archaeological Museum of Ilida is a wonderful, ergodynamic building, which houses archaeological finds of inestimable cultural value from the region. However, both the communication and the financial policy of the Museum are at a low and ineffective level. Therefore the Museum is largely unknown to the public, both in Greece and abroad. Moreover, concerning the way of exhibiting its artifacts, the Museum is old-fashioned.

This essay attempts to present integrated communication and financial policy proposals in a real and digital environment, which can help the Museum of Ilida in improving and promoting its cultural services and products.

As far as financial policy is concerned, the paper proposes as alternative forms of financing, sponsorship, the lease of the Museum's restaurant-café that is not open and Crowdfunding, i.e. the form of online financing, which is carried out through an internet platform. This platform is open to everyone who wants to financially support a cultural organization. It is a kind of "cultural fund", the money of which goes to the cultural organization in order to cover certain needs. Although Crowdfunding has been activated through My Kαssopi program of the Diazoma Association, for all the ancient theaters of the country, is not yet an active way of financing, as it has no result for the theater of Ilida, which is located near the Museum.

The communication and financial policy of a cultural organization are essential tools for its sustainability and promotion in the modern competitive environment of digital transformation. The Archaeological Museum of Ilida is a wonderful, ergodynamic building, which houses archaeological finds of inestimable cultural value from the region. However, both the communication and the financial policy of the Museum are at a low and ineffective level. Therefore the Museum is largely unknown to the public, both in Greece and abroad. Moreover, concerning the way of exhibiting its artifacts, the Museum is old-fashioned.

This essay attempts to present integrated communication and financial policy proposals in a real and digital environment, which can help the Museum of Ilida in improving and promoting its cultural services and products.

As far as financial policy is concerned, the paper proposes as alternative forms of financing, sponsorship, the lease of the Museum's restaurant-café that is not open and Crowdfunding, i.e. the form of online financing, which is carried out through an internet platform. This platform is open to everyone who wants to financially support a cultural organization. It is a kind of "cultural fund", the money of which goes to the cultural organization in order to cover certain needs. Although Crowdfunding has been activated through My Kαssopi program of the Diazoma Association, for all the ancient theaters of the country, is not yet an active way of financing, as it has no result for the theater of Ilida, which is located near the Museum.

The communication and financial policy of a cultural organization are essential tools for its sustainability and promotion in the modern competitive environment of digital transformation. The Archaeological Museum of Ilida is a wonderful, ergodynamic building, which houses archaeological finds of inestimable cultural value from the region. However, both the communication and the financial policy of the Museum are at a low and ineffective level. Therefore the Museum is largely unknown to the public, both in Greece and abroad. Moreover, concerning the way of exhibiting its artifacts, the Museum is old-fashioned.

This essay attempts to present integrated communication and financial policy proposals in a real and digital environment, which can help the Museum of Ilida in improving and promoting its cultural services and products.

As far as financial policy is concerned, the paper proposes as alternative forms of financing, sponsorship, the lease of the Museum's restaurant-café that is not open and Crowdfunding, i.e. the form of online financing, which is carried out through an internet platform. This platform is open to everyone who wants to financially support a cultural organization. It is a kind of "cultural fund", the money of which goes to the cultural organization in order to cover certain needs. Although Crowdfunding has been activated through My Kαssopi program of the Diazoma Association, for all the ancient theaters of the country, is not yet an active way of financing, as it has no result for the theater of Ilida, which is located near the Museum.

The communication and financial policy of a cultural organization are essential tools for its sustainability and promotion in the modern competitive environment of digital transformation. The Archaeological Museum of Ilida is a wonderful, ergodynamic building, which houses archaeological finds of inestimable cultural value from the region. However, both the communication and the financial policy of the Museum are at a low and ineffective level. Therefore the Museum is largely unknown to the public, both in Greece and abroad. Moreover, concerning the way of exhibiting its artifacts, the Museum is old-fashioned.

This essay attempts to present integrated communication and financial policy proposals in a real and digital environment, which can help the Museum of Ilida in improving and promoting its cultural services and products.

As far as financial policy is concerned, the paper proposes as alternative forms of financing, sponsorship, the lease of the Museum's restaurant-café that is not open and Crowdfunding, i.e. the form of online financing, which is carried out through an internet platform. This platform is open to everyone who wants to financially support a cultural organization. It is a kind of "cultural fund", the money of which goes to the cultural organization in order to cover certain needs. Although Crowdfunding has been activated through My Kαssopi program of the Diazoma Association, for all the ancient theaters of the country, is not yet an active way of financing, as it has no result for the theater of Ilida, which is located near the Museum.