The strategic application of business use of IS revolutionalized business to enable companies to become business efficient, provide more satisfying shopping experiences to shoppers, and become competitive. The work in question examines application of IS in next-generation retail in such areas of concern as IT infrastructure, online platforms, CRM systems, supply chain management, analysis of data, and security systems. The revolutionalization of digital technologies revolutionalized business models in retail to use omnichannel strategies that combine online channels and channels of a physical nature. Examining case studies of existing retailers, this work shows best practices and examines implications of new technologies such as AI, AR, and IoT in providing services in retail.

The results promise to use of data in making decisions to revolutionalize business to enable retailers to simplify stock control, personalize marketing campaigns, and win consumer loyalties. Further, supply chain optimization using deployment of IS allows surveillance in real time, predictive analysis, and automation, eliminating wastefulness in business and quick response to demands in the marketplace. However, challenges to IT adoption such as security breaches, ethical challenges, and resistance to digitalization pose a challenge. Such challenges can be met using a strategic approach to investing in technology in conformity to business objectives, coupled with a mindset of continued improvement.

This study is a knowledge contribution in that it is a systemic review of IS adoption in retail, a working description of IT implementations, and a prediction of what to watch in forthcoming trends. The practical applications of it remind retailers that there is a need to apply IS in a strategic way in order to be nimble in a dynamic business age. Other studies also need to ascertain the impact of advanced AI models and blockchain on security in retail and automation. As technology continues to evolve, retailers' response to new IS solutions is going to be a key to their survival in the long-term.