In the hospitality and tourism industry, human resource management (HRM) assumes a pivotal role in determining the success and long-term growth of these sectors. This investigation delves into the various strategies and challenges associated with managing employees, with a particular emphasis on selecting, training, developing, and retaining high-performing staff. By examining these aspects, this study sheds light on the essential nature of HRM in fostering sustainable development within the hotel and tourism industry. To begin with, the selection of suitable candidates is of paramount importance in the hotel and tourism industry, where customer service and satisfaction are paramount. HRM strategies must prioritize the identification and recruitment of employees who possess the necessary skills, knowledge, and attitudes to provide exceptional service to guests. This involves implementing rigorous selection processes, such as thorough background checks, skills assessments, and personality tests, to ensure that only the most qualified candidates are selected for employment. The impact of cultural diversity on work performance is also examined, as well as the role of technology and digital transformation in modern management practices. This research highlights the need for flexible practices and approaches adapted to the unique needs and challenges of the tourism industry, with the aim of improving job satisfaction and efficiency.

Methodology: The research sample consists of 16 people, 7 men and 9 women aged between 20 and over 50 years. The questionnaire was distributed to the staff of the MELIDONIA SUIT hotel in Santorini.

Conclusions: Strategies that focus on employee empowerment and training are positively associated with job satisfaction. Digital transformation increases the demand for advanced technological and analytical skills among workers. Advanced practices in human resource management contribute to the sustainability of the tourism industry by enhancing corporate social responsibility and ecological awareness.