This paper deals with the issue of commercial relations between Greek producers and the recipients of the Bavarian market. The perennial preference of Germans for the quality of Greek products has created a long-term trade in culinary products. Wine is one of the main products of these professions, as it has been a trademark of the Greeks since the archaic era. Producers, partners, intermediaries (wholesalers, retailers) and receivers are the main players of the game. The price, the volume of the order, the delivery times are the regulatory factors that the parties are required to negotiate and achieve terms as favorable as possible for their interests. The purpose of the thesis is to describe the influence of the supply chain in the wine industry environment and to explore how negotiation strategies have the potential to influence the outcome of negotiations between the parties. Through the use of data (historical and present), publications concerning the domestic. as well as the European market, to explore the perspectives of players according to their position in the wine supply chain environment and how negotiation strategies can determine the outcome of negotiations to the benefit of each side. The term negotiation strategy is not limited to the negotiation table, it requires preparation (defining positions, issues, proposals, alternatives and "limits", etc.) before the negotiation table. It is well known that the supply chain environment is characterized by complexity, the same applies to winemaking and this is because, from the beginning of the process (vineyard) to the final destination (consumer), there are many stages which are required to streamline process functionality, eliminate waste, minimize costs and maximize profits for contracting parties.