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ΧΑΡΙΚΛΕΙΑ ΛΥΡΩΝΗ
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Διοίκηση Επιχειρήσεων (MBA)
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«Consumer (brand) happiness of mass prestige brands and value-conscious of Gen Z and Gen X shoppers for social status consumption: The engagement of social media, ΟTT platforms and gamification in mobile apps»
ΧΑΡΙΚΛΕΙΑ ΛΥΡΩΝΗ -
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188354
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