The research aims to examine how the tourism industry and digital industry face the risk of
exposure to COVID-19. More specifically to investigate how the tourism and digital
marketing agencies industries based in Cyprus turn the threats by the pandemic and crisis
situations into strategic opportunities by exploiting any opportunities that arise. The
research dealt with how the pandemic impacted risk identification practices in the Tourism
and Digital Marketing Industry during the pandemic thus far. In addition, it identifies how a
strategic direction (and profitability) changed, if at all, from crisis management
opportunities for the organizations (in the Tourism Industry and in the Digital Marketing
Industry during the pandemic) thus far. The methodological approach that has been followed
is the Mixed Methods that aim to understand the general perception of the organizations
regarding the crisis and the risk exposure from this event of COVID-19. The field of research
is small to midsize businesses of the Tourism and Digital Marketing Industries. The sample
is sixty-one random employees from different departments that answered the questionnaire
and six general managers that respond to the interview. After the completion of the data
collection and gathering all the responses from the participants, the analysis performed in
the SPSS statistical program which is a statistical coding, processing and data analysis
package
“How do the Tourism and Digital Marketing industries turn threats and crisis situations of COVID-19 into strategic opportunity?” Περιγραφή: ERM_MASTER THESIS_Sotiris_Georgiou_000100008359.pdf (pdf)
Book Reader Άδεια: Attribution-NonCommercial-NoDerivatives 4.0 Διεθνές Πληροφορίες: κυρίως σώμα διπλωματικής εργασίας Μέγεθος: 1.6 MB
“How do the Tourism and Digital Marketing industries turn threats and crisis situations of COVID-19 into strategic opportunity?” - Identifier: 179
Internal display of the 179 entity interconnections (Node labels correspond to identifiers)